You can fund your missions 100% without asking your donors for money.
What if I told you that Affiliate Marketing can fund your missions 100 %, Would you believe me?
Most nonprofits are run by poor everyday individuals with a dream to make a difference. Most of them start out with the hope that they’ll get some help from their friends and families. But, after a few donations, most friends and families go hiding and the task falls solely on the founder’s shoulders.
If you’re one of those people that are struggling with keeping their nonprofits afloat, then you’ve come to the right place. First, I want you to know that the world is a better place because we have people like you. People who are willing to put others first and commit to service. That’s why we want to make sure you get all the help you need in order to do the work.
If you’ve been asking people for money to fund your missions and that’s not going so well, then I have some great options for you. Most nonprofits fail to create an online donor community because they don’t know what to do and where to start from. Well, the good news is that funding your missions online has never been easier. In this article, I will show you how you can fund your missions without asking people for money but asking them to buy stuff they use every day through your website for a commission in what we call Affiliate Marketing.
Unless your nonprofit is as big as the Salvation Army, you are most likely struggling to fund projects. What seemed like a good thing is now becoming a burden on your part. You want to give up but you think about all the people you’ve promised to help. You have put in so much of your self and your own money but now you have nothing more to give.
Well, I have some good news for you. First, I want you to know that the world needs more people like you. People who just don’t dream about helping others but actually do it. I am not talking about people who create nonprofits to gain wealth but those that give everything they have to help the needy.
Now that we’ve gotten that out of the way, let’s look at what type of service you provide. Please download the worksheet below. This might seem like a simple step and one you might skip but, I highly recommend that you complete the form for your records.
After you’ve completed the form, please feel free to share it with me. I will personally read it and give you feedback.
If Money was no object where do you see your organization?
Please review your worksheet and feel free to edit your entries as you see fit. Right now I want to draw your attention to the fifth item on your worksheet. If you haven’t completed the worksheet yet, I want you to think about the services your nonprofit provides.
What is the end result you’re going for?
If you want to fund your missions then don’t think money, think products or services. Many nonprofits ask donors for money, but we all know that donors get burned out fast and soon stop donating. You have to keep in mind that most people would rather give you food than money to a bagger on the street. Am sure you’ve run into those people at the gas station asking for money so they can put gas in their car. Somehow they tell very similar stories and am not sure if that works out for them.
One day while waiting for food at a fast food restaurant, a man approached me and asked for change. I asked him what he needed the money for. He told me he was hungry and that he needed a place to stay. In my mind I was like; why don’t you ask me for food if you’re hungry? He went on and on talking about how he missed the train .. The truth is that I had heard that story before from the same man. I know he just wanted money and I was not going to give it to him. But, like many Christians, a common verse comes to mind when you don’t help someone. “ I needed food and you did not .. . So my humanity got a better side of me and I offered to buy him lunch. Somehow I left that place feeling good because I knew I had done something good for someone. Best of all, I knew what the money was used for rather than wondering if the man had used it on drugs.
I am not comparing your nonprofit to the man at the fast-food restaurant but, it’s very easy to see some similarities here. Let’s face it, we’ve all heard of people that take advantage of the nonprofit status to create wealth for themselves or even spend money on things they’re not supposed to. As a result, most people refuse to give because they just don’t know where their money goes and what it’s used for. You can now imagine how people feel when you ask them to donate money to your cause.
I know someone who had a nonprofit once. Her heart was in the right place. She really wanted to help the underprivileged kids in Zambia. She had a good job then and she practically funded about 70% of the missions. The logistics were that she raised money and sent to Zambia for her team to buy food, clothing and education supplies for the needy. This was great it worked out for a while but the problem came when she didn’t have a good job anymore.
She then started collecting clothing and shoes and then spent her own money to ship the goods. It did not take long for her own upkeep demanded all she had. We all know where this story is going. All I can say is that she hasn’t been able to send anything since 2001.
A lot has changed since 2001. For starters, Amazon was selling mainly books and movies. Now, Amazon is the largest online retail store in the world. Apart from that, Amazon has one of the best affiliate programs. This means that your nonprofit can now become an affiliate and earn a commission when you refer someone to Amazon.
This is not an isolated story because many good-hearted people find themselves in a situation where they have to decide between their families or the nonprofit. But, life should not always be about choosing one thing over another. Nonprofits are worth keeping because people need help and we all need to do the best we can to help.
Don’t ask for money.
The story above shows us what can happen to a good cause when you rely so much on the money to fund your missions. We also have looked at some reasons why many people don’t give money to nonprofit. Above all, we see that many people would rather buy you what you want than give you money. This is very important information. The problem is, how do we then take this information and make something out of it?
Well, that’s the purpose of this article. I wanted to show you that people are willing to give to charity but just not money. This is where affiliate programs come in.
We’re going to assume that your nonprofit provides clothing, shoes, food and educational supplies to poor girls students in Africa. You are going to need the following things to get started.
- Email List
- Email Automation Software
- Amazon Associates
If you’re going to fundraise online, you gonna need a website. I know it’s so tempting for nonprofits to go for the free websites because you’re trying not to spend money on things other than the cause. But, trust me when I say,”stay away from free things,” they’re not worth your frustrations. We have some articles on how to build websites fast and cheap.
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Please do not under-estimate the power of a good email list. As a nonprofit, you have to invest in a good amount of time building your email list.
Depending on your donor’s pool, you will not manage to write personal emails to everyone. Email automation software is so advanced that they will do all the work for you. We have partnered with Drip the best automation software out there. Please signup for free today and take it for a spin.
Amazon Associates Account
In order to earn a commission from Amazon, you need to register as an associate. The account is free but it takes a few days to be approved. So plan ahead of time if you want to start earning commissions asap.
Let us Bring it Home.
You want to send 200 pairs of shoes to Africa. You do not have money but you have a website, an email list, email automation software and you are an Amazon associate.
To start, go to Amazon and search for the shoes you want. In order to sale the shoes, you’ll have to do one or both of these.
Create a store on your website and link the shoes to Amazon. People will come to your site and choose the shoes they want to buy. Instead of paying you, they will pay Amazon then Amazon will send you the commission.
Another way is to create a landing page on your site and create a large button with your affiliate link. People will click on the button to go to the Amazon store. Remember that you will earn commission on everything they buy.
So people will buy the shoes and ship them to you. Amazon will pay you a commission. You can then use that money for shipping and handling. When done right, this method should be able to fund your project 100%.
So what is the difference between a nonprofit and a beggar you ask? The answer is there’s no difference. The only difference is that a nonprofit is meant to help others while a beggar asks for money for him or herself. In order for you as a nonprofit to be successful, you have to find ways to make your donors feel comfortable giving. Unless a donor knows you, he or she would rather buy you a product rather than give you money because they’d know exactly how their money was used.